Critter Lit

Write. Draw. Read. Repeat.

Interview with Author, Illustrator, and Publisher Helen H. Wu

Authors, debut interviewLindsay Ward2 Comments

Happy Thursday Critters! Today we have an interview with author, illustrator and publisher Helen Wu of Yeehoo Press. I’ve been lucky enough to interview a few of the authors and illustrators that Helen has worked with at Yeehoo Press, and now we are lucky enough to have her too! I’m thrilled to have her with us today to share her journey into publishing, her process, and share her new book, TOFU TAKES TIME, illustrated by Julie Jarema, with Beaming Books, which just received a starred review from School Library Journal!

So without further ado, please welcome Helen Wu!

Where do you live?

I was born and raised in Hefei, China. Currently I live in San Diego, California.

How many years have you been in publishing?

I illustrated for a self-published picture book in 2012 and that was how I got started in children’s book publishing. So far I’ve been in the publishing industry for over 10 years.

Do you write full-time?

I have a day job as the associate publisher at Yeehoo Press. I write part-time.

What inspires you to create picture books?

I’ve been passionate about writing and drawing since I was a kid; however, I never thought it would be a career option when I grew up in China. My parents were very supportive, but we didn’t have typical picture books when I grew up. We had black-and-white comic books and only in the last two decades, picture books were introduced into China. The Chinese children’s book market started much later than other markets around the world.

Picture books have the potential to pass on the joy from generation to generation, and it’s one of the channels that children can learn about the world when they snuggle on the laps of parents and grandparents. It’s a magical format that I feel can perfectly encapsulate a feeling, a moment, a subject, a place and time. As an art lover, I also find it’s very entertaining and soothing to simply enjoy the artwork of picture books. Currently I’m most into writing stories grounded in my personal immigrant experiences with Chinese cultural background. 

What inspired your newest book, TOFU TAKES TIME?

The inspiration for this story was born of my tofu-making experience with my own grandma. When I was a kid, I often sat by my grandma and watched her cooking, including making tofu. She washed vegetables, chopped meat, stirred porridge, and cooked all the meals for the whole family. While cooking, my grandma always told me stories, which brought me to faraway places and times. After I moved to the US and had my own family, once I made tofu with my kids, they asked me a lot about the process and all the tools we used. This reminded me of the sweet time I spent with my grandma in the small kitchen across the ocean. A story began to take shape. But I knew to be a story in the true sense, it had to be about something bigger and more relevant to kids. When I cooked with my own kids, they would start their imaginative play and occasionally complain about how long it takes to cook a meal. This inspired me to include the topic of patience. When I took a closer look at the tofu-making process in an imaginative way, I discovered an assortment of elements it contained to connect nature and even the universe. I’m pleased to have found a sweet spot to include food, culture, patience, nature, and intergenerational love in one book.

Interior art from TOFU TAKES TIME by Helen H. Wu, illustrated by Julie Jarema, published by Beaming Books

Interior art from TOFU TAKES TIME by Helen H. Wu, illustrated by Julie Jarema, published by Beaming Books

What is your favorite thing about being an author?

To see how the illustrator interprets the story in her perspective. The text and the illustrations are equally important to making a picture book. For this book, Julie and I mainly collaborated through our editor Naomi Krueger. During the phase of character design, Naomi asked me to share some photos of my grandma with Julie for inspiration. My parents in China helped me. They went through stacks of family albums and dug out some old photos of me at about 5 years old, which drew me back to sweet memories with my grandma and grandpa. I almost cried tears of joy to see the little girl that Julie drew, with my name on a children’s book representing Chinese culture! I am so incredibly grateful that I got to work with Julie on this book. 

What do you find difficult working as an author?

The most challenging part of writing is definitely revising. In considering so many different ways to revise my work, I always want to ensure revisions set out to strengthen the story and make it more appealing to a broad audience while staying true to my heart. Sometimes it’s best to shelve the manuscript for a little while to gain a fresh perspective and new ideas before reworking the story. 

What do you do to shake the rust off or get new ideas?

Read books, watch movies, go to museums, and keep eyes open for daily delights. I believe creativity is the ability of one’s brain to connect common things in an uncommon way. 

Can you share a positive experience you’ve had in the Kid Lit community?

I’ve had so many positive experiences in the Kid Lit community. It’s a safe place to share your good or or not so good news, ask for advice or help, seek critique and feedback. Kid Lit authors and friends are always there to offer their knowledge and help and lift each other up. 

Recommended reading?

Here are some of my favorite new books, So Not Ghoul by Karen Yin, illustrated by Bonnie Lui, The School of Failure by Rosie J. Pova, illustrated by Monika Filipina, Anzu the Great Kaiju by Benson Shum, Hana Hsu and the Ghost Crab Nation by Sylvia Liu, and Abuelita and I Make Flan by Adriana Hernández Bergstrom.

What has been the highlight of your career thus far?

I have achieved some milestones along the way. I got nominated by Publishers Weekly as one of the honorees of Publishers Weekly Star Watch as the associate publisher of Yeehoo Press. Recently TOFU TAKES TIME got a starred review from School Library Journal. I’ll keep it up!

What is something you wish someone had told you when you first started writing?

It takes years of hard work to make your book to be seen, and make yourself to be seen.

What’s up next for you?

My next picture book, LONG GOES TO DRAGON SCHOOL, illustrated by Mae Besom, will be published by Yeehoo Press in February 2023. Inspired by my experience as a minority immigrant student, this picture book follows a Chinese dragon who struggles to breathe fire in his new Western dragon school, only to discover he must carve his own path to finding a sense of belonging. Wrapped in Eastern and Western dragon lore, this fantasy tale celebrates perseverance, self-acceptance, and cultural differences.

Anything else you’d like to share with aspiring authors and illustrators?

Read other picture books and learn about what’s out in the market. Take picture book writing classes. Find a critique group and get feedback on your stories. Revise, revise, revise. Most importantly, keep writing and keep going. 

And last, but not least, favorite 80s movie?

My Neighbor Totoro. I’m a huge fan of Studio Ghibli.


Huge thank you to Helen for stopping by Critter Lit today! Congrats on your starred review and wonderful book!


Helen H. Wu is a children’s book author and illustrator, as well as a translator and publisher. She is the author of Tofu Takes Time, illustrated by Julie Jarema (Beaming Books, 2022) and Long Goes To Dragon School, illustrated by Mae Besom (Yeehoo Press, 2023). Helen is the Associate Publisher of Yeehoo Press, a San Diego based children’s book publisher. Being fascinated by the differences and similarities between cultures, Helen loves to share stories that can empower children to understand the world and our connections. Born and raised in Hefei, China, Helen moved to the US in her 20s. Currently, she resides in sunny Southern California, with her family and two kids. Learn more about Helen at helenhwu.com and follow her on Twitter at @HelenHWu and on Instagram at @HelenHWu.

FOR MORE INFORMATION about Helen, visit her online at helenhwu.com or follow her on social media:

Twitter at @HelenHWu

Instagram at @HelenHWu.

ORDER THIS BOOK To order a copy of TOFU TAKES TIME, click here.

WIN A COPY! Want to win a copy of TOFU TAKES TIME?! Leave a COMMENT below or RETWEET this post on Twitter. One lucky winner will be announced on Thursday, May 4th! US addresses only please.