Critter Lit

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Interview with Author Serena Gingold Allen

Authors, debut interviewLindsay Ward9 Comments

Happy Thursday Critters! I hope all of you in the Midwest and on the East Coast are staying warm this morning! We are covered in snow here in Ohio! Today we have a fabulous interview with a debut author Serena Gingold Allen, who has TWO new books out with Chronicle Books this April, SUNRISE DANCE and MOONRISE PRANCE, illustrated by the amazingly talented Teagan White! I personally can’t wait to get my copies, as my youngest son is all about novelty books about nature right now— and these books are stunning! I’m thrilled to have Serena with us today to talk about her beautiful books, road to publication, and experiences in kidlit.

So without further ado, please welcome Serena Gingold Allen!

Where do you live?

I live in El Cerrito, in the San Francisco Bay Area.

How many years have you been in publishing?

I started writing picture books and board books in 2013 (Although I did have two articles published in Cobblestone Magazine when I was a teenager in the ‘90s, so if you count that it’s been a lot longer).

How did you first get published?

I submitted Moonlight Prance on my own to a small handful of publishers in early 2017. I got a few rejections almost immediately and then after six months, Chronicle Books emailed to see if the manuscript was still available. My editor and the acquisitions team liked it so much that I was asked to write a companion title (Sunrise Dance). They acquired both of them!

Do you write full-time?

I consider writing to be my full-time job, but my two young kiddos would disagree with me. 

What inspires you to create picture books?

I adore reading and the joy it brings me and I want to write books that will spark these feelings in children. My inspiration comes from my kids, things I read, conversations with friends and family, and the inspiration fairy who visits me on sleepless nights (OK, there’s no fairy, but I really do have ideas just pop into my head out of nowhere in the middle of the night).

What surprised you the most working as an author?

Two things surprised me: how long it sometimes takes between acquisition and release, and how difficult it can be to deal with constant rejection.

What is your favorite thing about being an author?

For me, one of the best things is when I’m writing in rhyme and struggling to get my idea across and I finally find the perfect sequence of words that fit the meter and rhyme perfectly. 

What do you find difficult working as an author?

The biggest struggle is writing something that I believe in and think is great and then having other people not get it.

What do you do to shake the rust off or get new ideas?

If I’m really out of ideas, I’ll turn to my favorite picture books and try to get an idea from them (I’ll look at things like the structure and topic and try to come up with my own story to go with that).

Anything you are habitual about when it comes to creativity?

I have an idea notebook and any time I have a new idea (even if it’s just a title or a character name) I’ll jot it down to come back to later. Each idea gets its own page so I have some space for brainstorming or to record everything I’ve thought of so far. If I think of an idea in the middle of the night, I’ll write it in the notes app on my phone. Then I transfer it to my notebook in the morning (or the next time I open the app).

Can you share a positive experience you’ve had in the Kid Lit community?

I wound up starting a low-key book promo group with a few other debut authors and what I love is that even though most of us didn’t really know each other to begin with, we immediately became really supportive of each other. It’s nice to not be alone!

Recommended reading?

My favorite picture book right now is Bodies Are Cool by Tyler Feder. It’s hopeful, uplifting, and makes me smile every time I read it.

What has been the highlight of your career thus far?

So far it’s tied between opening the first email from my editor where she asked if Moonlight Prance was still available and opening the second email from my editor where she wrote with the news that Chronicle wanted to acquire Moonlight Prance and a companion title (I printed this email out, framed it, and put it on my desk). 

What is something you wish someone had told you when you first started writing?

I wish someone had told me how hard it is to let a story go when there’s no interest in it.

Can you tell us about your newest books?

Moonlight Prance and Sunrise Dance are my twin debut books, illustrated by Teagan White. They should be in bookstores and for purchase online on April 5, 2022. Moonlight Dance: At the end of the day, nocturnal animals aren’t getting ready for bed—they’re getting ready to play! Push and pull the sturdy tabs to make foxes frolic and hedgehogs hustle through a fun-filled night. Sunrise Dance: As the sun rises, playful animals are already waking up. Push and pull the sturdy tabs to make dragonflies dance and bear cubs bustle as they prepare for a sun-filled day. 

Interior art from SUNRISE DANCE by Serena Gingold Allen, illustrated by Teagan White published by Chronicle Books, April 2022

Interior art from SUNRISE DANCE by Serena Gingold Allen, illustrated by Teagan White published by Chronicle Books, April 2022

Interior art from MOONLIGHT PRANCE by Serena Gingold Allen, illustrated by Teagan White published by Chronicle Books, April 2022

Interior art from MOONLIGHT PRANCE by Serena Gingold Allen, illustrated by Teagan White published by Chronicle Books, April 2022

What’s up next for you?

I am deep into revising several picture books and getting ready to submit.

Anything else you’d like to share with aspiring authors and illustrators?

Follow your dreams—they’re within your grasp. And don’t give up—the publishing world is so subjective, you just have to keep trying until you find someone who gets you. 

And last, but not least, favorite 80s movie?

Finally, an easy question! Spaceballs.


Huge thanks to Serena for stopping by Critter Lit today! Congrats on your books!


Serena Gingold Allen is the author of Moonlight Prance and Sunrise Dance  (Chronicle Books, April 5, 2022), both novelty board books about wild animals. Growing up outside of Yosemite, Serena had many close encounters with wildlife. Most notably, she chased a 300-pound black bear out of a campsite–alone! She now lives in the San Francisco Bay Area, but she still spends a lot of time hiking and climbing in the great outdoors with her husband and their two young children.

FOR MORE INFORMATION visit Serena online at https://serenagingoldallen.com/

or follow her on social media:

https://www.facebook.com/AuthorSerenaGingoldAllen/

https://www.instagram.com/serenagingoldallen/

https://twitter.com/SerenaGingold

BUY THIS BOOK To order MOONLIGHT PRANCE and SUNRISE DANCE, click here.

WIN A COPY! Want to win a copy of MOONLIGHT PRANCE and SUNRISE DANCE?! Leave a COMMENT below or RETWEET this post on Twitter. One lucky winner will be announced on Thursday, February 10th! US addresses only please.